Good questions. Clearer answers.

October 28, 20265 min read

PDF SEO for AI search: when to use HTML

Make PDF SEO useful for AI search. Choose PDF, HTML or both, handle duplicate versions, check download access and publish a report readers can actually use.

October 23, 20265 min read

STRATEGY

Service-area business SEO for AI search: what to publish

Plan service-area business SEO for AI search. Decide what to publish about addresses, coverage and hours, then check listings without exposing a home address.

October 21, 20265 min read

FAQ schema for AI search: what to keep and what to fix

Review FAQ schema for AI search: decide what to keep, fix misleading markup, and check that visible answers and translations match the structured data.

October 19, 20266 min read

Multilingual SEO for AI search: beyond a language switcher

Plan multilingual SEO for AI search. Check translated URLs, canonical tags, local buyer questions and a practical launch checklist before expanding.

October 16, 20265 min read

AI crawler policy: block training, keep search access

Build an AI crawler policy that separates training from search. Check provider rules, firewall access and verified logs before changing your site.

October 14, 20265 min read

RESEARCH

The AI recommendation gap: why known brands get missed

Understand the AI recommendation gap. Learn how to audit buyer questions, improve evidence, and measure whether your brand earns relevant mentions.

October 14, 20265 min read

RESEARCH

High-intent prompt intelligence: find questions that matter

Use high-intent prompt intelligence to find buyer questions, prioritise content gaps, and build a repeatable AI visibility research process.

October 14, 20265 min read

RESEARCH

Brand authority without overexposure: a practical guide

Build brand authority with clear claims, credible sources, and a sensible review process. Show your expertise while protecting confidential details.

STRATEGY

How to run an AI visibility audit your team can use

Run an AI visibility audit that connects buyer questions, answer evidence, and source gaps to a clear action plan with owners and review dates.

CONTENT

How to write B2B comparison pages that help buyers choose

Build B2B comparison pages around buyer criteria, verified claims, clear tradeoffs, and useful next steps. Follow a practical publishing framework.

robots.txt, sitemap.xml, and llms.txt: what each file does

Understand robots.txt, sitemap.xml, and llms.txt. Learn their different roles, common mistakes, and the checks to make before publishing your site.

MEASUREMENT

AI referral tracking: connect visits to qualified inquiries

Set up AI referral tracking to connect observed visits, delivered inquiries, and qualified leads. Use clear events and understand attribution limits.

October 13, 20264 min read

FOUNDATIONS

GEO, AEO and SEO: differences and a practical plan

Understand GEO, AEO and SEO, see where the work overlaps, and build a practical plan for useful content, accurate answers and measurable results.

CONTENT PLAYBOOK

How to create citable content: a practical guide

Create citable content with clear answers, verifiable sources and useful examples. Follow a practical checklist for structure, evidence and maintenance.

MEASUREMENT

AI visibility measurement: metrics that matter

Build an AI visibility measurement plan that separates mentions, citations, referrals and qualified inquiries, with clear definitions and reporting limits.